In an interview with The Harvard Gazette, Zuboff called for new laws and regulations “that specifically address the mechanisms and imperatives of surveillance capitalism.” Existing privacy and antitrust laws are not sufficient to address the pervasive threats of this new industry. These markets teem with business customers who have a vested commercial interest in knowing our every movement, both now and in the future. Zuboff defines the term as “the unilateral claiming of private human experience as free raw material for translation into behavioral data.” The data gets computed, packaged as prediction products, and sold into behavioral futures markets. In an age when our identity seems constantly accessible online, how do we protect our personal data from those who eagerly collect every sliver and cache it away for potentially disturbing purposes?Īccording to an article published by Science Direct, “Today, data is captured, produced, and reproduced with such regularity that its collection, utility, and value can go largely unnoticed.” Professor Shoshana Zuboff coined the phrase “surveillance capitalism” to describe this phenomenon of massive personal information collection for profit in her book, The Age of Surveillance Capitalism.
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